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Limited time · A 45-minute strategy session, now free

Selected work

Things we've actually shipped.

A mix of client engagements and ventures we own and operate ourselves. We've included what the problem actually was, because that's the part that transfers.

01

Vigil

AI platform · Funeral services

AI & Automation Product build Operations

An AI answering service that never sends a grieving family to voicemail.

Funeral homes take their most important calls at two in the morning, and a missed call is a family who calls the next name on the list. Answering services take a message; they don't take an arrangement.

What we built

  • A multi-tenant AI phone platform that answers, qualifies and documents after-hours calls in the funeral home's own voice
  • Escalation logic that texts, then calls, then works down a backup tree until a human actually picks up
  • A guided online arrangement flow with e-signature, payment and document generation
  • Per-location knowledge bases so every answer is that funeral home's answer, not a generic one

Where it landed

Running in production across multiple funeral homes and, more recently, businesses outside the death-care industry entirely.

02

Everfare Direct

Direct-to-consumer cremation

Websites & Digital Marketing Operations

A cremation brand built to be transparent about price in an industry that isn't.

A new direct cremation business needed to launch publicly, explain a flat price clearly, and take families all the way from first click to signed paperwork without a phone call — while staying compliant.

What we built

  • The full marketing site, rescued off a shutting-down website builder onto infrastructure the business owns
  • An online arrangement flow with identity, authorisation forms and e-signature
  • Google Ads landing pages with conversion tracking wired end to end
  • Search Console, sitemaps, schema and a clean technical foundation from launch day

Where it landed

Live, indexed, and taking arrangements online.

03

Andrew Yaggie Real Estate

Residential & land brokerage

Websites & Digital Technology & IT

A real estate team's site moved off a platform that was shutting down — in days.

The site was built on an all-in-one builder that announced its shutdown with about ten days' notice. Code, hosting and content were all held by the same vendor, and the business ran leads through it.

What we did

  • Rebuilt the site as fast static pages on infrastructure owned by the business
  • Rescued every asset off the vendor's CDN so nothing pointed at a server about to disappear
  • Rewired lead capture into the CRM with bot protection and transactional email
  • Moved DNS with zero downtime and no interruption to email

Where it landed

Cut over live with no gap in service, and the business now holds its own code, domain and hosting.

04

Property services contractor

Outdoor & property services · Otter Tail County

Strategy Marketing Websites & Digital

They asked for a website. The bigger problem was that they were about to change category.

A lawn care company was buying a skid steer — which quietly turns a mowing business into a property services contractor whose highest-value work has nothing to do with mowing. The name, the site and the way the county found them were all built for the old business.

What the assessment found

  • Every page title on the site was truncated mid-word in Google results — a free fix nobody had caught
  • Two different phone numbers circulating online, actively suppressing local search rankings
  • Roughly twenty-five competitors reviewed: the most-reviewed operator in the entire county had 28 Google reviews
  • Demand publicly exceeding supply — competitors posting that they were booked out or closed for the season

Where it landed

A thirty-page written plan, ordered by how fast each item puts hours on the new machine, with every recommendation priced both to hire out and to do themselves.

Want to see the full written assessment we hand clients?

We'll walk you through a real one — thirty pages, competitor teardown, market data, every recommendation priced both ways — on the strategy session.

The offer · for a limited time

A 45-minute strategy session, free.

Normally $500

Forty-five minutes of structured fact-finding about your business. We come back with written recommendations — what to fix, in what order, and what each fix is worth.

No obligation, and no pitch deck. If we're not the right fit we'll say so and point you at who is.

Book the session