How we work
Advice you can't verify isn't advice.
We show our work. Every recommendation we make is priced two ways — what it costs to hire us, and what it costs to do it yourself — with sources cited so you can check every number.
The engagement
Five steps, in this order.
You can stop after step three and take the document with you. Plenty of people do, and we'd rather that than sell you implementation you don't need yet.
- 01
45 minutes
Strategy session
A structured conversation about the business. What you sell, who buys it, where the money goes, what's breaking and what you'd change if you had the time. We do more listening than talking. No slide deck, no pitch.
- 02
1–3 weeks
Assessment
We go and look. Technical audit of your site and systems, a real review of your competitors, market and demographic data for your actual service area, and vendor pricing verified against the vendors' own published rates.
- 03
Written
Written recommendations
A prioritised plan, ordered by what puts money in the door fastest — not by what's most fun to build. Every recommendation priced two ways: what it costs to hire out, and what it costs to do yourself. Sources cited so you can check every number.
- 04
Your call
You choose the scope
Tell us what you want to own and what you'd rather hand off. We put a scope and a price in writing against whatever you pick. Plenty of clients take the document and run half of it themselves. That's a fine outcome.
- 05
Ongoing
Implementation
We build it. Not a strategy binder that sits on a shelf — the website, the profile, the review system, the automations, the campaigns, the hire. Then we measure it and tell you the truth about what worked.
Our commitments
Three things we put in writing.
This industry has a reputation and it earned it. These go on every engagement, and you're welcome to hold us to them.
- 01
You own your assets
Domains are registered in your name. Ad accounts, Google Business Profile, brand files including editable vector source — all yours. If we build and host your site, you get every file the day you ask and you can move it anywhere. Worth asking anyone else you talk to whether they'd say the same.
- 02
Pass-through costs go through at cost
Software subscriptions and ad spend are billed at exactly what they cost. Never marked up, never bundled into a number you can't take apart. When we quote a recommendation, we show you what it costs to hire us and what it costs to do it yourself.
- 03
We'll tell you when not to hire us
Some of the highest-return work in any business is free and takes an afternoon. We'll point at it and tell you to go do it. Advice you can't verify isn't advice — so we show our work, cite our sources, and expect you to check us.
Being straight with you
A few things worth saying plainly.
SEO is slow.
Three to six months before it compounds meaningfully. Anyone promising you page-one rankings in thirty days is selling something.
Paid ads need a learning period.
The first sixty to ninety days of any campaign are partly tuition. Budget for it and don't panic in week three.
The free stack is real, and it's free.
Google Business Profile, Search Console, a Facebook page, and asking every customer for a review. Done consistently for six months, that list alone puts most small businesses ahead of their competition. We'll tell you that before we quote you anything.
Nothing here fixes a capacity problem.
If we do this well, you will get more calls than you can service. That's a good problem and a real one, and it's worth deciding now whether you'll hire, subcontract, or raise prices.
We're a small shop, on purpose.
You work with the person doing the work. That caps how many clients we take at once, and sometimes it means waiting a few weeks to start.
The offer · for a limited time
A 45-minute strategy session, free.
Normally $500
Forty-five minutes of structured fact-finding about your business. We come back with written recommendations — what to fix, in what order, and what each fix is worth.
No obligation, and no pitch deck. If we're not the right fit we'll say so and point you at who is.
Book the session